In Pictures: Barbour launches collaboration collection with GANNI including ‘Re-loved’ offer
Drawing inspiration from the Barbour archive, the main collection consists of nine pieces using certified organic cotton and OG certified recycled polyamide, which play with traditional Barbour styles by injecting bold colours and adding oversized collars and pockets.
The main collection is largely kept in Barbour’s classic earth tones interspersed with a popping red and a playful bright neon green logo, and includes two coats, four jackets, a skirt and two bucket hats.
Patches with classic GANNI iconography are sprinkled across the collection and denim features as “a playful contrast to Barbour’s countryside inspired attire”.
The Barbour x GANNI ‘Re-loved’ collection consists of 50 exclusive upcycled and reworked outerwear pieces, some of which made their debut on the runway at the GANNI show during Copenhagen Fashion Week in August 2022.
Ditte Reffstrup, Creative Director at GANNI, said: “I’ve always been a big fan of Barbour. Their outerwear is so iconic, you just want to keep their pieces forever. It’s been such a fun process working together on these two collections, they each have a super distinct expression.
“We share a deep commitment to responsibility, which made this collaboration even more meaningful. We created something super playful and full of contrast that still stays true to both brands’ DNA. Working with open minded creatives that value craftsmanship is really what gets my beat going.”
Paul Wilkinson, Group Marketing Director & MD USA at Barbour, commented: “Extending the life of our garments has been at the heart of our business for over 100 years and it’s been exciting to work with GANNI as we both share similar brand values. Our collaboration is in two parts, a mainline collection that is all about relaxed off duty dressing and an exclusive Barbour x GANNI ‘Re-loved’ range, pieces of which we were proud to have included in the GANNI show at Copenhagen Fashion Week this summer.
“This upcycling initiative forms part of our ‘Wax for Life’ programme which brings together all of Barbour’s unique wax services under one umbrella name and enables our products to be used for many years, minimising their impact on the environment. This aligns so well to the vision and ethos of both our brands.”
The main collection is now available across both brands’ channels and via selected stockists worldwide, while the ‘Re-loved’ offer is available from selected GANNI stores and Selfridges in London. Prices range from £55 - £475.