In Pictures: ASOS unveils revamped showroom at London HQ
ASOS has today reopened its showroom at its north London headquarters, "following extensive design renovation".
It has been transformed into a dedicated multifunctional space that enables the online fashion retailer to create content, hold "intimate activations" and events for ASOS and its brand partners, and host talent.
The re-design is part of ASOS’ strategy to "generate brand heat" and develop stronger connections with its community of customers and talent through engaging fashion content.
The PR showroom launched today with the first of a two-day event, attended by over 100 influencers, talent, and fashion industry leaders.
Influencers took centre stage during the opening day, with key ‘Face + Body’ partner brands, including Charlotte Tilbury, Dyson, Sunday Riley, and Ruuby Nails, offering guests express treatments.
On day two, ASOS is offering exclusive previews of its autumn/winter collection alongside a seasonal gifting suite. The day will culminate in an evening reception with ASOS Insider Alby Doyle and Foundation FM DJ Goldie Quaker.
Amy Norris, Head of Social, PR, and Talent at ASOS, said: "Our revamped showroom brings together fashion, content, and talent as only ASOS can.
"This new space creates opportunities for us – and our brand partners – to showcase the very best of ASOS to our community."
As well as offering a space for influencer and talent gifting and fittings, ASOS and its brand partners will use the showroom to create content for their channels and support collaboration.
