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In Pictures: Armani Exchange opens Regent Street flagship

Tom Shearsmith
21 September 2022

Following recent openings in Milan, Amsterdam and Berlin, the Armani Group continues to reinforce the A|X Armani Exchange presence in Europe with a third sales point in London, located at 129 Regent Street.

The entrance to the corner façade and new Armani Exchange Flagship has been preserved in its original condition and is surmounted by a large window and a balcony on the upper floor drawing attention to an illuminated A | X logo.

The space features five shop windows and five balconies characterised by Art Nouveau decorations. It extends over an area of 290 square metres and is distributed across two levels connected by a spiral staircase.

Women's clothing, accessories, eyewear and watches are presented on the ground floor, whereas the men's collections are showcased on the first floor.

The store was previous occupied by Zara Home, which closed as part of a wider group restructuring. The restructuring also led to the closure of stores at Kent's Bluewater, Manchester's Trafford Centre, Liverpool's Met Quarter, Guildford's Friary Centre and Trinity Leeds.

The location was designed by Giorgio Armani in collaboration with his team of architects, with a focus on keeping environmental impact to a minimum when choosing materials, finishes, and lighting, and keeping the internal structure unchanged.

All metal and glass elements are removable, reusable and recyclable. The lighting system, which uses the latest generation LED technology, has been conceived to minimise waste.

Cutting-edge systems and technologies help to make the shopping experience unique with videowalls, "Smart Check Out" and "POS in mobility" to diversity payment options.

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