In Pictures: ARKET launches reworked jeans collection

H&M Group's lifestyle brand ARKET is introducing a reworked and rebranded jeans collection made up of classic 5-pocket silhouettes for women's, men's and kid's everyday uniforms.

ARKET's new jeans collection will be part of the brand's core range going forward. The new styles will be available online and in stores from today with prices ranging from £29 to £89. Denim, especially the 5-pocket silhouettes, has been an essential and permanent part of ARKET’s offering since its first collections in 2017.

The women's collection takes inspiration from worn and washed vintage denim, which lends a softer and more casual touch to the classic, feminine silhouettes. For men, refined workwear remains the foundation of the collection.

For spring 2023, blue hues also serve as the theme for a wider range of women’s garments, drawing inspiration from the rich assortment of indigo dyes.

Erik Schedin, Head of Design at ARKET Menswear, commented: "I think it’s really interesting that through all waves of youth- and subculture in the last 70 years, denim has been one of the most important building blocks of style. It is really timeless, and essential to the evolution of modern menswear."