In Pictures: Aries brings Keith Haring’s 1980s art to life for a new generation
Cult London-based label Aries has teamed up with Absolut Vodka for a special-edition capsule that fuses art, fashion and nostalgia. The collection pays tribute to legendary artist Keith Haring’s original 1980s Absolut collaboration, this time reinterpreted through Aries’ luxury streetwear lens.
The six-piece collection, spanning apparel and accessories, brings Haring’s joyful iconography into the contemporary fashion sphere. Aries’ street style aesthetic meets Haring’s signature dancing figures and barking dogs in a collector-worthy capsule.
"This collaboration is a celebration of our core values, which are rooted in a passion for art, graphics and illustration," said Sofia Prantera, Creative Director of Aries. "Keith Haring’s iconic legacy also sits within this space, so I’m thrilled that we were able to bring our visions together with a vibrant partnership that will continue to expand the cultural space and nurture a community of artists, designers and enthusiasts who inspire us every day."
Aries, known for its subcultural credibility fused with a luxury edge, has long blurred the lines between art and fashion. Pieces include reworked tees, hoodies and denim emblazoned with Haring’s motifs, alongside collectable accessories that nod to his original Absolut Vodka campaign.
The collaboration follows Absolut’s Haring-Cross pop-up at Charing Cross station, which celebrated the artist’s legacy and the launch of the Absolut Haring Artist-Edition bottle across 40 markets.
David Stark, Founder and CEO of Artestar, which represents the Keith Haring Studio, added: "Keith’s vision was grounded in the belief that art should be for everybody. This collection with Aries and Absolut is a fresh, thoughtful way to revitalise a moment from the 1980s that meant so much to Keith."
The Absolut Haring x Aries collection is available exclusively at ariesarise.com, with prices ranging from £25 to £280.
