In Pictures: Adidas opens new Adidas Originals flagship store on Carnaby Street

Adidas Originals Carnaby Street
Adidas Originals Carnaby Street

Adidas has today opened the doors to its new adidas Originals’ flagship store on Carnaby Street, London.

The store will stock the latest adidas Originals products, as well as exclusive items, and is pitched as a space for London’s creatives to come together and explore.

The flagship will offer some of the brand’s most exclusive product releases, including Spezial, Ivy Park and YEEZY, as well as local product stories and collections – becoming the destination for adidas Originals product in London.

Reinforcing the brands commitment to sustainability, the store has been built with BREEAM certified materials alongside the reclaimed wooden flooring and upcycled furniture throughout, including a Stan Smith 3D printed trefoil mural containing living plants which will grow over time. has a full gallery available, showcasing the new store:

The space also offers a one of a kind pool table and Pioneer DJ set up for consumers to use, and will invite London’s creators to an ongoing series of in store events to bring the community together.

As part of the location launch, it will play host to a series of digital upskilling sessions with some of the creative scene’s leading names:

Sunday 11th October: Mabdulle – Crafting your original lens
Sunday 18th October: Paolina Russo – Defining original style
Sunday 25th October: Jay-Ann Lopez, Black Girl Gamers – Originality in gaming
Sunday 1st November: 2K Management ADEX, NQ – Creating an original sound

Chis Walsh, VP Brand adidas, North Europe, said: “The new adidas Originals flagship is one of the best expressions of our brand, combining creativity and sustainability with commerce, and creating a Home of Originals for London Creators. The store will become the destination for the most in demand adidas Originals product in London, and we look forward to joining the Carnaby neighbourhood in welcoming our adidas consumers and community”.