In Pictures: 247 by Represent launches largest-ever seasonal collection for SS25

247 by Represent, the performance-focused offer from luxury British streetwear brand Represent, has launched a 65-piece SS25 collection online - its largest seasonal collection to date.

Nature continues as a motif throughout the collection, with the introduction of the ‘Realtree’ print, building upon the success of its recent sell-out ‘Represent x Realtree’ mainline collection.

The trending camo print is seen on core training items in the new 247 line, such as the ‘2-in-1 Short’ and ‘Hooded Training Jacket’. 

Engineered with new technical innovation to enhance functionality, the range includes upgraded fabrics, technical meshes, and new designs for improved breathability and comfort.

Further features include sweat-wicking and antibacterial treatments for optimal performance during intense training sessions.

Rivington Pike, which is part of the West Pennine Moors at Rivington, Chorley in Lancashire, a favourite hometown running destination of Represent founder and Creative Director, George Heaton, forms the inspiration for several pieces within the collection. That’s a concept which first featured in the ‘Arc-2 Trainer’, 247’s entry into performance footwear that launched in January 2025.

The collection also features a new colourway, ‘Speed Green’, which adorns key pieces, and introduces a new ‘Motion’ design for the 247 ‘Oversized T-Shirt’ and ‘Oversized Hoodie’.

Essential training accessories such as headwear, chest rigs and gym bags complete the range.