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In Numbers: The Week in Fashion in Figures

Lauretta Roberts
03 October 2020

They say a week is a long time in politics but the same could be said of fashion; events are progressing at such breakneck speed that several months worth of trends and market movement seems to cram into just seven days.

Just as we dared to hope that shoppers would tentatively return to stores, having returned to work, they were told to stay home again denting footfall and confidence with immediate effect.

But amid the bad news, we are now seeing many brands getting to grips with what the "new normal" will eventually look like (what we're in now is an interim state and while it may feel like purgatory, it will eventually pass) with several innovations in circular fashion emerging this week (from ASOS, H&M and the British Fashion Council) along with Savile Row tailor Huntsman embracing the latest in video technology to extend its bespoke services to a new market.

To help you keep up to speed, we bring you our story of the week told via the stats that matter.

One in 10

The number of non-food retail stores that could be closed for good in 2020, according to The Centre For Retail Research.

One in 10 non-food retail stores could disappear for good after £9bn of sales lost in 2020

29 

The number of items in ASOS trailblazing, trend-led circular fashion collection launched this week.

ASOS launches first circular fashion collection

£15m

The cash injection received by Fat Face this week as it completed a refinancing that saw its lenders take control and its chairman Lord Rose exit.

Lord Rose exits Fat Face as refinancing deal completes

-3%

The decline in retail footfall this week following the introduction of the 10pm curfew and the reinstatement of the work from home advice.

Retail footfall declines -3% across all UK retail destinations amid 10pm curfew

101,000

The amount of extra e-commerce orders Ted Baker has fulfilled since it introduced shipping from stores.

Ted Baker fulfils 101,000 extra online orders through shipping from its stores

$100m

Ethical footwear brand raised a further $100m this week to expand its store count, product range and sustainability initiatives.

Allbirds raises $100m to expand store count and sustainability

102%

The increase in sales achieved by sustainable and age-inclusive online fashion store The Bias Cut since it carried out a brand revamp.

The Bias Cut rebrands for AW20 with total revenue up by +102% since the relaunch

January 2021

The launch date for a new collaboration between leading ethical fashion and circularity brand RÆBURN and Australian skincare brand Aesop.

Aēsop to launch new sustainable collaboration with RÆBURN

£2bn

Retail rent arrears are set to exceed £2bn as landlords brace themselves for another dismal quarter of rent collections.

Retail rent arrears “to exceed £2bn” as landlords predict lower payments

45%

The increase in sales at Boohoo Group which had led to the fast-fashion retailer upping its sales and profits forecast for the year. The recent controversy surrounding its supply chain appears not to have dented consumer enthusiasm, yet.

Boohoo raises full-year revenue forecast as half-year sales soar

50%

The increase in Pinners visiting places to shop on Pinterest in the first half of 2020 leading to a raft of new shoppable features on the platform.

Pinterest adds new UK shopping and ad features ahead of key festive season

 

15%

Selfridges grew its MIV (Media Impact Value) by 15% in the first quarter of 2020, as the department store increased its engagement with media and influencers, further reaching Gen Z customers, according to a new study by Launchmetrics.

Approaching the “New Normal”: how fashion brands are adapting their marketing strategies. New Report from Launchmetrics

1,000

The choice of clothes available for Huntsman's new At Home bespoke tailoring solution which is powered by video shopping platform Hero.

Bespoke Savile Row mainstay launches “Huntsman at Home”

500-plus

The number of fashion businesses using CGS' BlueCherry platform, which has just been upgraded to BlueCherry Next, to answer to fashion's new supply chain challenges.

Increase speed-to-market and improve supply chain efficiencies with CGS

6

The number of UK stores J.Crew had in the UK, all of which are to be closed for good. This week we asked why so many American fashion brands fail in the UK.

Why do so many American fashion brands crash and burn in the UK?

250

The number of stores H&M intends to shut around the world as the consumer makes a rapid shift to digital shopping.

H&M to close 250 stores globally as shoppers move online

35%

The percentage of recycled cotton in H&M's new men's denim collection which has been created according to circular design principles.

H&M and Ellen MacArthur Foundation rethink design and production of denim

£50m

The sales generated by lifestyle and fashion brand Hush which this week appointed its first non-executive chair, Susanne Given.

Hush appoints former Superdry COO Susanne Given as chair

3

The number of new stores Baird Group's Suit Direct has opened this week and there will be more to come.

Baird Group begins Suit Direct retail expansion

140

The number of pieces in the Nobody's Child collection that will be going live on Marks & Spencer's website as it begins its expansion into third party brands.

https://www.theindustry.fashion/ms-inks-new-online-brand-partner-deal-with-nobodys-child/

3/4

Three quarters of consumers say they will be put off from shopping in physical retail this Christmas to avoid any crowds.

Three-quarters of Brits to avoid shopping in-store this Christmas

4%

Fashion accounts for 4% of all global carbon emissions, the British Fashion Council has said, as it launches a new circular fashion research project via its Institute of Positive Fashion.

British Fashion Council begins flagship research project on circular fashion

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