Before the UK entered lockdown, some 20% of all retail sales were carried out online, in the space of three months, that figure has risen to 30%.
While the stores are open, footfall to Britain’s high streets remains down by more than 40% so the shift to digital looks set to continue. The market is adapting fast and even the smallest retailer needs to invest in a compelling digital proposition in order to compete in the new retail landscape.
The good news for smaller retailers is that they too are benefiting from another shift; a movement towards local and independent brands. So now is the ideal time to start investing in digital to capitalise on these major changes in consumer behaviour.
But can smaller retailers really compete with major online players when it comes to experience and service? The answer is yes, and we’ve teamed up with logistics experts Torque to bring you this in-depth report to explain how it can be done.
As well as practical advice this report contains results from an exclusive study of 2,000 British consumers detailing their priorities when it comes to the services they most value when shopping online.
Download your copy below.
This report was produced in proud partnership with Torque.