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If clicks were bricks: how the British high street would look if online retailers competed with physical stores

Tom Bottomley
13 October 2020

New data from Raisin UK has reimagined how the British high street would look if online retailers competed with physical stores, with ASOS bossing the "virtual high street" in fashion retail – taking a whopping 32.5%.

High street staple Debenhams would still have a very respectable place amongst fashion brands, taking up 24%, while online fast-fashion brands Boohoo (9.6%), Pretty Little Thing (7.1%) and Missguided (6.7%) have all impressively disrupted the fashion industry.

Boohoo would even overtake high street chain New Look (7.4%) in its dominance within the fashion sector but, despite online trends, the shops of the British high street remained strong throughout this “hypothetical visualisation,” meaning the decline of the high street may not be as widespread as publicised.

H&M would take a 5.5% share, and Zara 3.5%, with high street brands Topshop (1.9%) and Primark (1%) not fairing quite so well.

Raisin used mobile and desktop search visibility versus revenue to reveal what a virtual high street would look like across fashion, general retail and supermarkets.

Unsurprisingly, Amazon would dominate general online shopping and the high street with a huge 60.4% presence on the virtual high street, with its closest competitor being eBay, commanding 23.4%. Argos would maintain a strong position with 9.1%, and John Lewis would take 3%.

In the world of supermarkets, Asda would come in as top dog with 32.8%, followed by Tesco at 29.7%, Sainsburys at 17.4% and Waitrose at 6.1%.

The online-only supermarket Ocado would only command 4.5% of search visibility on the hypothetical shopping street, with much lower revenue compared to the physical shops.

Raisin is an online savings solution that has been designed to help people earn more money from savings, with a range of partner banks offering FSCS protected savings accounts with competitive rates in one place.

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