Idris Elba’s 2HR SET brand launches latest "Don’t Stab Your Future" collection
Actor, writer, rapper, singer and DJ Idris Elba’s clothing brand 2HR SET has revealed its latest "Don’t Stab Your Future" #DSYF Summer 2021 collection drop.
The campaign and collection first originated in 2019 to raise awareness about knife crime.
Elba, who also performs sets under the moniker of DJ Big Driis at nightclubs and festivals, hence the brand’s name, said: “We need to continue to amplify the message and drive people away from knife crime.
“‘Don’t Stab Your Future’ is a statement I used when I was ranting about knife crime and was upset about a young person who had just lost their life and future. I want to support organisations and help people move away from violence.”
The collection includes hoodies and T-shirt’s embroidered with key messages within the campaign, including 'Love Yourself’, ‘DSYF’ and ‘All Equal Under The Sun’. Each message aims to encourage better choices and brighter futures and for people to respect each other.
Inspired by music and the dance floor, further consecutive drops will see collaborations with other iconic musicians and DJs bringing regular newness to the 2HR SET offering.
The latest collection is now available exclusively online, with a portion of the proceeds going to multiple charities in support of anti-knife crime.