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Icon Outlet at The O2 reports "stellar" trading in January 2023

Tom Shearsmith
27 February 2023

The O2’s Entertainment District and shopping outlet, Icon Outlet, has experienced a "stellar" trading period throughout January and February, with sales up 34% like-for-like in January 2023 compared to the same period in the year prior.

The successful results coincide with the destination’s strong performance throughout 2022, in which The O2 welcomed over 54,000 sq ft of openings and signings within retail, leisure and F&B, including Superdry, TOG24, and JD Wetherspoon.

Read's with Julian Dunkerton, Founder of Superdry.

School half term week (13-19 February) also showcased an impressive performance, with the destination recording its largest footfall figures so far this year, alongside strong trading results. The Entertainment District experienced a sales uplift of 15%, whilst outlet shopping delivered an uplift of 5%, both versus like-for-like in 2022.

Valentine’s Day proved to be a standout trading day, with a 43% increase across the whole scheme, almost double the like-for-like sales in 2022.

ICON Outlet at The O2

Janine Constantin-Russell, Managing Director of the Entertainment District and Icon Outlet at The O2, commented on the results: “We are thrilled to be starting the year in such a strong position, as we continue building momentum following a successful 2022. With a busy arena calendar and a number of new brands set to open at the destination in the coming months, we are expecting to see persistent growth across all aspects of The O2, reinforcing our position as the world’s most popular music, shopping, entertainment and leisure venue.”

The O2 has an exciting year ahead with a strong arena diary, including a monthly residency with comedian Peter Kay and 10 nights of Elton John.

Janine Constantin-Russell tells more about The O2's plans for Icon Outlet in 2023.

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