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Icon Outlet at The O2 celebrates strong performance with new stores and leasing director appointment

Tom Shearsmith
08 December 2021

Icon Outlet at The O2, North Greenwich's outlet shopping destination, is celebrating the achievement of three milestones, reporting strong performances in 2021, new latest store launches and the appointment of a new Leasing Director.

Leading the news is the opening of Clarins, the French cosmetics and beauty brand. The new 1,500 sq ft boutique stocks a wide range of the brand’s skincare and make up products for women and men.

Mandy Chamberlain, Commercial Director of the Independent Division at Clarins, said: “We are delighted to have opened at Icon Outlet. Since re-opening in April they achieved some brilliant initiatives to ensure they remain a go to shopping destination, attracting engaged customers and creating a place in which we are confident the Clarins brand will thrive.”

Sports retailer Lids has also recently opened a 977 sq ft store, featuring a vast assortment of major North American league team products from MLB, NFL, NBA and NHL. The store will also feature Lids’ signature Custom Zone, which allows consumers the opportunity to embroider a hat or apparel piece of their choice in-store.

The opening of Clarins and Lids follows continued strong performance by Icon Outlet, with sales in October up 6% compared to October 2019. For April to October as a whole, Icon Outlet’s sales were up 5% on a like-for-like basis compared to 2019.

According to a recent report by CACI, during May and July 2021, Icon Outlet achieved 50% of its turnover from domestic tourism outside its principal catchment area, up from 25% before the pandemic. Visitors from areas such as Greenwich, Bexley, Lewisham, Newham, Barking and Dagenham contributed 50% of non-domestic tourism spend, up from 38% between August and December 2019.

Louisa Dalgleish

Completing the news, Louisa Dalgleish has joined Icon Outlet at The O2 as Leasing Director. Formerly a director in Nash Bond’s Central London retail team, Louisa has over 14 years’ experience in the property sector.

Louisa Dalgleish commented: “I join Icon Outlet at such an exciting time, as it is firmly established as a premium outlet shopping destination in London, as evidenced by the opening of Clarins and Lids. Icon Outlet and The O2 offer a unique full day-out destination experience, with leading brands, interesting concepts and innovative experiences.

“The combination is unique in the capital and is clearly resonating with Londoners and tourists alike, as the consistently strong sales figures highlight. This creates a great platform on which to build in 2022 and I am looking forward to working with the team to enhance Icon Outlet’s offer even further.”

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