ICON Outlet announces successful first year and strongest six-weeks

ICON Outlet at The O2 has announced a successful first year of trading and its strongest six-week performance yet leading up to Christmas.

Bolstered by a successful Black Friday, the urban outlet mall has experienced a 36% uplift in like-for-like sales over the last six weeks.

This year the destination has signed 17 brands including Nike, adidas, New Balance, ASICS, Tommy Hilfiger and Brooks Brothers.

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for ICON Outlet, said: “Since launching ICON Outlet last year, we have secured many leading brands which is testament to our appeal, and we have seen impressive growth as the destination has successfully integrated retail with music and leisure.”

The news coincides with a record-breaking year for The O2, which reached the milestone of 25 million event tickets sold, affirming the destination’s position as one of the world’s most popular music, entertainment and leisure venues.