ICON Outlet at The O2 has reported healthy Christmas trading figures, with like-for-like sales growing by 39% during the holiday period from 23 December–5 January, benefiting from a 34% increase in destination footfall to The O2.
The 210,000 sq ft premium outlet location reports that there was a strong like-for-like performance growth over the Christmas period across all stores, with beauty up 71%, accessories up 52%, footwear up 39% and fashion increasing by 33%.
In addition, Boxing Day far exceeded expectations, bucking the national trend to set a new record sales day for ICON Outlet.
Janine Constantin-Russell, Managing Director of ICON Outlet at The O2 said: “We are delighted Christmas has been such a huge success and that we welcomed so many customers. Many chose to make a day-out destination visit to The O2 for outlet shopping at our premium brands, whilst also enjoying our enhanced experiences, including live music and performances, free gift wrapping, home delivery and our free parking incentives.”
Since the opening of the second phase of ICON Outlet in July 2019, the destination now houses an expanded offering of international brands, such as Nike, adidas, New Balance, Tommy Hilfiger, and Beauty Outlet. In addition, sample sale company, Showcase, has brought brands such as Paul Smith, Reiss, Hackett and Theory to The O2.
The strong Christmas trading finishes what is a record breaking year for The O2 venue overall, having recently reached the milestone of 25 million event tickets sold and being voted ‘Venue of the Decade’, reaffirming the destination’s position as the world’s most popular music, entertainment, shopping and leisure venue.