"I want all men to dress like me", says Jamie Dornan on his new fashion brand

Actor Jamie Dornan has taken to Instagram to announce the launch of his new fashion brand Eleven Eleven.

The actor, who is known for his roles in BBC drama The Tourist and the film franchise Fifty Shades of Grey, announced that he had launched the brand with his friend, and that it was meant to be a "timeless capsule wardrobe".

The actor commented on the new venture by saying: "I hate shopping and want all men to dress like me. Have a look and buy yourself/boyfriend/husband/lover/ex/brother/stranger something that he’ll always look good in."

The website further elaborates the mission of the brand, which was born out of "a need to provide strong, interchangeable, simple colour palettes without costing the earth."

All of the garments, which include Chino pants, shirts and polo jumpers, are made in one accredited factory and are made using the same yarns and in limited editions to limit waste.

The brand further offsets all its carbon used in the delivery of the garments in the UK by planting trees, and all its packaging is 100% recycled.