Hype collaborates with KFC for 47 piece collection

Hype has announced a new collaboration with fast food chain KFC, presenting a 47 "original-piece" collection of menswear, womenswear and accessories.

The new range boasts interchangeable everyday looks including bralettes, joggers, t-shirts, puffer jackets, caps and backpacks.

Inspired by KFC’s history, from menus to slogans, the exclusive collection includes HYPE.’s original dad cap shape with ‘Bargain Bucket’ embroidered across the front and statement loungewear set encompassing a bright white soft-touch fabric base with a contrasting KFC red "It’s Finger Lickin’ Good" embossment.

The range also introduces a vintage KFC Racer Jacket - an oversized piece emblazoned with KFC’s classic branding alongside button fastening details and fitted hem and cuffs.

The collection launches exclusively at HYPE.’s Carnaby London store, on HYPE's ecommerce store and at selected retailers worldwide from the 4^th August 2022.

KFC recently ventured into the fashion world to celebrate its new £1.98 Twister Wrap deal, launching a limited edition 'The Wrapuette' Bag for £198.

TheIndustry.fashion has taken a deep dive into the world of food collaborating with fashion and beauty.