Hush sales grow on back of John Lewis concessions expansion

Womenswear brand Hush has posted a 74% increase in sales for the year ending 31 March 2018 on the back of the expansion of its John Lewis concessions business.

The largely online brand achieved sales of £29.8m and had doubled its concessions within John Lewis to 22 during the period, which led to a 277% increase in concession sales. Its operating profits were up 162% at £5.4m.

Some 87% of the brand's sales are generated by its website and it said that customer acquisition was up 29% during the period.

Hush has recently been experimenting with pop-up stores and open a series of temporary experiential stores in London, Leeds and Edinburgh to launch its AW18 collection.

The business was founded by Mandy Watkins in 2003 and is primarily offered through its website and print catalogue, providing a full range of ready-to-wear, footwear, accessories, jewellery and lifestyle products for women of all ages.