Hush reports strong growth as sales exceed £40m

Hush, the premium fashion and lifestyle brand for women, achieved a 37% increase in sales in the year to 30 March 2019 with sales exceeding £40m.

Revenue for the period hit £40.75m, compared to £29.78m in the prior year. Operating profit however was down -14% to £4.66m which the London-based company said was down to, in part, a change in the accounting period and increased marketing costs due to trading calendar changes.

The business, which primarily trades online but also has concessions in John Lewis and a number of pop-up shops, said it had experienced improved awareness of the Hush brand during the year and that the performance was aligned with expectations. Further concession openings in John Lewis had also boosted sales it said.

Hush, which was founded in 2003 by Mandy Watkins who was later joined in the business by husband Rupert Youngman, generates the vast majority of its sales in the UK with domestic sales accounting for £40.16m of revenue. Sales from the EU amounted to £421,000 while the rest of the world made up for £176,000.