Hush makes retail noise with two new pop-up stores

Women’s fashion and lifestyle brand Hush has just launched two new pop-up shops – at the McArthurGlen Designer Oulet Cheshire Oaks and in Ilkley, Yorkshire - to add to the one currently at Bluewater in Kent, which opened in April.

Mandy Watkins, founder and creative director of Hush, says: “We’re really excited to be launching the pop-ups in two locations where we know we have a lot of fans of the brand. We look forward to meeting them in person over the coming months, giving them the opportunity to try – and hopefully buy – our beautiful summer range, as well as introducing some new customers to the world of Hush.”

These two new locations, which will run for six months to January 2020, are the latest of the regional pop-ups that Hush has been operating across the country, including Scotland, Yorkshire and London, but they are the brand’s first foray into the outlet environment. The relaxed, modern spaces have been furnished by Design Vintage and feature neon artwork created especially for the brand.

The openings are a continuation of the strategy to offer its customers unique offline experiences, and Hush, which was founded by Australian Watkins in 2003, will also be collaborating with local businesses to bring a series of curated brand experiences, including Hush styling evenings, a local film club and special gifts with purchase.