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HURR will open pop-up store for one-night rentals in run-up to Christmas

Camilla Rydzek
22 November 2021

The peer-to-peer fashion rental service HURR will open a pop-up store on Saturday, 27 November, 2021 that will allow customers to rent dresses for one night only in the run-up to Christmas Eve.

This is the first time HURR will venture into one-day rental where customers will be able to collect an item and return it on the next day, any day of the week.

The company will continue to work with its dry-cleaning partner Oxwash during the store opening and will also operate a washing machine in-store.

Described by the label as "⁠the ultimate rental fashion heaven" the store will be hosting a number of events, workshops and classes including an upcycling workshop, a yoga class and an espresso martini-making class, which can be booked via Eventbrite.

On 12 December repair service Sojo will be in the store so customers can drop off their own garments to have them repaired.

HURR launched a pop-up at Selfridges Oxford Street in February 2020, offering customers access to high-end fashion at a fraction of the retail price.

The new store will open on 114 King’s Road, London, SW3 4TX from 27 November to 24 December.

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