Hurr launches multi-item long-term rental “to elevate everyday style”

Fashion rental platform Hurr has today launched a new service called Hurr Flex – a two-tier credit system which gives customers the opportunity to "unlock the ultimate wardrobe every day, for longer", via rental pass bundles.

Moving away from occasion-based rental models, with a focus on everyday ready-to-wear items, the new flexible service sets a tone that rental is "not just for that sparkly showstopper of a party dress", as it unlocks the chance to rent full outfits for work, a holiday – whatever the customer requires.

Hurr Flex aims to cater to a generation of regular, multi-item and long-term renters with access to brands such as Acler, ALIGNE, Celine Bahnsen, Favourite Daughter, Rixo and Sandro. As part of this, customers can select their Hurr Flex pass and use their credit to rent everything they like.

The new service also allows customers to gain access to higher priced items for less money to try them out. With the two-tiered credit system, customers have the option of spending £99 and unlocking £170 credit, or spending £125 and unlocking £225 credit, allowing them to mix up their seasonal wardrobes with new pieces for less.

Described as "better than a subscription", each Hurr Flex pass is a one-off purchase, though unused credits can also be rolled over.

Victoria Prew, Co-founder and CEO of Hurr, said: "Hurr is shifting into the elevated everyday market and changing consumer behaviours as they go.

"Customers don’t want more monthly subscriptions in a cost-of-living crisis - they want total wardrobe flexibility. Rent a statement coat for 30 days, rent a current season ski-look, holiday wardrobe for eight days. Or three jumpers for two weeks. That’s what Hurr Flex unlocks."

The launch of Hurr Flex comes after the company saw demand for longer-term rentals jump 230% following last year’s launch of 30-day rentals.