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Hurlingham Polo to launch debut collection from new design director

Tom Shearsmith
18 June 2020

Luxury British sport and lifestyle brand, Hurlingham Polo, is to launch its debut fashion collection from new Design Director, Bardhyl Latifi, for AW20.

Offering men’s, women’s and gender-neutral ranges, the AW20 range will be the culmination of 18 months’ work from Latifi, whose previous work includes design roles at Burberry, Hugo Boss, Napapijri and Henri Lloyd.

The four collections are the designer’s first full ranges for the polo-inspired brand, and marks a strong step forward for the clothing label, which first launched in 2017 with a small menswear collection.

Bardhyl Latifi said in a statement: “This season, more than ever before, we have fully embraced all that makes Hurlingham Polo original and unique. We concentrate on not only modern lifestyles, but the pioneering spirit of our heritage, to create something relevant, exciting and authentic. We have worked hard to upgrade fabrics, fits and finishes to create something very special for our customer."

Hurlingham Polo’s CEO, Simon Hawkins, is looking forward to bringing the brand to a larger audience from AW20: “Our consumer is at the heart of what we do; we are bringing them something that is unique and authentic – a lifestyle brand with integrity at its heart that is stylish and modern, yet still with British heritage at its core. This is what sets it apart from the other polo brands in the market.

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