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Hunter enters world of gaming with its latest campaign

Jeremy Lim
25 April 2022

Hunter has launched a new campaign with British gaming influencers Alhan Gençay and Mia Monaghan.

The "PLAY" campaign, which promotes the British footwear brand's Play boot and Play neo boot, explores what "a digital-native experience might look like in the real world, through the eyes of a gamer". It also marks a shift in the brand's tone as it focus on Gen-Z consumers.

Blending the worlds of online and physical, the campaign includes live-streaming, which takes the viewer to a real-life stream or a ‘choose your player’ menu, showcasing outdoor characters like ‘birdwatcher’, ‘fisherman’ and ‘forager'.


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