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Hugo Boss to launch dog apparel and accessories

Camilla Rydzek
10 May 2022

The Hugo Boss Group has entered into an exclusive global dog apparel and accessories license agreement with Kanine Pets World Limited.

The exclusive license will cover a five-year term and includes the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products, and toys under the Boss brand.

It is further designed to correspond with the Boss fashion collections, with the brand claiming that it is the first premium fashion label to offer a full-fledged dog collection from apparel to accessories.

The deal, made via the Hugo Boss Trade Mark Management business, will see two collections a year of dog accessories, starting in August 2022. The products will be available worldwide in the online stores of both companies and in selected BOSS Stores, department stores and pet stores.

Daniel Grieder, CEO of Hugo Boss said: "We are very excited that in Kanine Group we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment. Kanine Group can draw on extensive experience in the strongly growing premium dog supplies market, and together we look forward to offering high-end products to customers worldwide."

Samuel Wong, CEO and CFO, Kanine Group added: "Hugo Boss Group’s recent recordbreaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones."

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