Hugo Boss signs David Beckham for multi-year design partnership
Hugo Boss has today announced a multi-year design collaboration with David Beckham for its BOSS brand.
A first of its kind for BOSS menswear, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with the former Manchester United and England footballer "harnessing his lifelong style credentials in all stages of the ideation and design process".
The collections will embody Beckham’s signature style as well as BOSS’s premium lifestyle positioning and its "commitment to excellence, highest quality, and superior design".
The focus of the collaboration will be on both formal and casual menswear, with the first collection coming out for SS25. However, to kick things off Beckham is already set to appear in the brand’s global campaign for AW24.
"David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand," said Daniel Grieder, CEO of Hugo Boss.
"We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership."
"Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful," added Beckham.
"I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Autumn/Winter 2024 campaign as the first step in our long-term partnership.”"
