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Hugo Boss restructures creative leadership team

Sophie Smith
28 February 2022

Hugo Boss is continuing to restructure its creative leadership team, following the "successful" introduction of the new Boss and Hugo brand identity and new collections in January 2022.

Marco Falcioni has been appointed SVP Creative Direction at Hugo Boss, taking over the management of the brands creative direction from 1 March 2022.

Falcioni first joined the company in 2015 and has experience in a variety of product areas. Most recently, he was part of the Boss Menswear runway team and oversaw for the creative implementation of collaborations including BOSS x Russell Athletic.

Ingo Wilts, Chief Brand Officer of Hugo Boss, will step down from the executive board for personal reasons. Wilts has been a member of the board since 2016 and was most recently responsible for the overall creative direction of the collections including runway. Wilts will continue to be involved in the company's collection-related projects until the end of December 2022.

Additionally, Andrea Cannelloni will return to Hugo Boss for a year as Creative Advisor from 1 March 2022. Until 2008, Cannelloni worked in various creative functions at the company. During this time, he was responsible for developing the casualwear division at Boss, launching the Boss Orange brand.

Daniel Grieder, CEO of Hugo Boss, said: "I look forward to working with Marco Falcioni and Andrea Cannelloni, who both bring outstanding creative style and expertise in collection development.

"We want to be a 24/7 lifestyle brand for men and for women, reach out to younger consumers and turn them into true fans. I am therefore convinced, that Marco Falcioni is the perfect choice for us to develop our collections into the future. He has an absolute feel for trends and hits the zeitgeist and aspirations of the new generations. Andrea Cannelloni will in return be of great relevance when it comes to bringing our casual and athleisure business back to full scale in the upcoming years."

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