Hugo Boss names former JD Sports director as SVP Global Marketing

Hugo Boss has appointed Nadia Kokni as its new Senior Vice President Global Marketing, effective 1 January 2023.

Kokni will join Hugo Boss from JD Sports Fashion, where she currently serves as Global Group Marketing Director. Prior to this, she has held a variety of senior positions at Tommy Hilfiger, H&M and Adidas.

The appointment sees Kokni succeed Miah Sullivan, who is leaving to pursue other business opportunities outside the company and to establish her own “brand heat agency”.

Based on an exclusive cooperation between Hugo Boss and the new agency, Sullivan will continue to work closely with the luxury fashion group.

Daniel Grieder, CEO of Hugo Boss, said: “Miah has been one of the key players in repositioning the BOSS and HUGO brands in the global fashion market, and also a major contributor to the new ‘social first’ approach within our campaigns. We would like to thank Miah for her great contribution, and look forward to continuing to work closely with her in the future."

“At the same time, we are very happy that Nadia is joining Hugo Boss. With her extensive experience at several global fashion companies, she will support us in further increasing our brand relevance and becoming one of the top 100 brands worldwide.”