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Hugo Boss extends kidswear license agreement with CWF Group

Jeremy Lim
20 July 2022

The Hugo Boss Group has extended its Boss Kidswear license agreement with the CWF Group to its Hugo Brand.

The exclusive license covers the design, production, and worldwide distribution of Hugo Kids' collection developed for boys and girls aged 4–16 with a focus on teenagers.

Starting in December, Hugo Kids will launch two collections per year. The products will be available worldwide on the online store, at online pure players as well as in department stores and children’s stores.

Daniel Grieder, CEO of Hugo Boss said: "Our CLAIM 5 Strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas. We are very pleased that with CWF, we have the right license partner on our side to exploit the full potential of HUGO, also in the kidswear business.

"As the European leader at top of the range, offering luxury children’s fashion under license, CWF has been a long-standing and competent partner for HUGO BOSS for more than ten years. We look forward to extending this successful relationship with the HUGO Kids license."

Pascal Leblanc, CEO of CWF added: "CWF is honoured and proud to reinforce its long-term collaboration with the HUGO BOSS Group, and to launch HUGO Kids as of spring 2023. HUGO’s unique positioning and momentum will be a great asset for the development of the new children’s collection. To our group, this collaboration represents a great additional offer for our clients and, ultimately, for the end consumer."

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