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Hugo Boss appoints new chief sales officer as CEO steps aside

Sadiyah Ismailjee
02 July 2020

Hugo Boss has appointed Oliver Timm as its new chief sales officer and confirmed that its CEO Mark Langer will step aside to a consultative role later this month.

The news follows the same week the premium menswear retailer has expanded its global online presence to now trade in an additional 22 countries.

Timm will start his role in January next year and will be responsible for the brand's own retail operations, wholesale and ecommerce businesses.

He has worked over 20 years with PVH, leading his way up to CMO with responsibility for navigating commercial strategies for Tommy Hilfiger and Calvin Klein across the EMEA region.

Hugo Boss also announced that CEO Mark Langer would be leaving his position on the managing board and move into a consultative role from 16 July, two months earlier than planned.

Last month Hugo Boss announced former Tommy Hilfiger boss, Daniel Grieder as its new chief executive for a period of five years starting 1 June 1, 2021.

Chief financial officer Yves Müller will serve as the managing board’s spokesman until Grieder takes up his position next year.

Hugo Boss chairman Hermann Waldemer said: “I am very happy that, with the addition of Oliver Timm, our managing board is now complete.”

“The depth and breadth of his expertise in retail, wholesale and ecommerce make him the perfect candidate for a position of this significance at Hugo Boss.”

This week, Hugo Boss also revealed it was expanding its global online presence to an additional 22 countries, after making further investments as part of its strategy to become “digital first”.

Until this week customers in 15 countries, including the US, UK, Germany, France and China, were able to shop the brand online.

The new global expansion online now includes a network of an additional 22 countries, from Andorra and Australia to Poland and Portugal.

Canada, Mexico and India will soon join Hugo Boss’ online offering in the upcoming months, making a total of 25 countries rolled out in 2020 and an overall online presence in 40 countries.

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