Huda Beauty’s Wishful brand marks first year with super-sized scrub

Wishful Yo Glow Enzyme Scrub

Wishful, the third brand in Huda Kattan’s global beauty empire, is celebrating its first birthday with the launch of a jumbo-sized version of its hero Yo Glow Enzyme Scrub.

The arrival of the new 200ml variant is the first in what will be a series of new launches for the Wishful brand this year.

Founder Huda Kattan said the launch followed consistent consumer requests for a larger sized format of the gentle, yet powerful, Yo Glow Enzyme Scrub, which has fast become one of Huda Beauty’s “hero” products.

Infused with a combination of pineapple and papaya enzymes and BHAs and AHAs, the lightweight, milky scrub is designed to reveal “smooth, radiant and glowing skin in seconds and promises long-lasting results in just 10 days.”

One year after launch, the Wishful brand now includes a line-up of seven core products designed to give consumers the “gift of great skin,” Kattan added.

“I am so grateful for all of the support and love that everyone has shown the brand.

“The most rewarding thing for me is to receive messages from my community telling me that Wishful products have genuinely improved their skin and enhanced their confidence.

“We can’t wait to add more products to the line-up and continue to make your skincare dreams come true.”

Wishful products are available for purchase on ShopHudaBeauty.com and in selected retailers across the world.