Huda Beauty targets make-up novices with latest eyeliner innovation

Huda Beauty is seeking to help make-up novices master key beauty trends with its latest innovation – the Lifeliner Quick ‘N’ Easy.

Featuring a unique customised applicator with an ultra-fine precise brush tip, the new eyeliner has been designed to help users perfect the “feline flick” – widely touted as “one of the trickiest beauty trends to master.”

The liner also features a super-quick drying formula and “revolutionary ‘progressive flow’ delivery system,” which allows an even distribution of the highly-pigmented and waterproof formula to flow smoothly.

Lifeliner Quick ‘N’ Easy is available now for an rrp of £18.