Huda Beauty re-imagines brown with new catwalk-inspired palettes

Huda Beauty is bringing a taste of key SS21 catwalk trends to the eyes with the launch of a new trio of on-the-go eyeshadow palettes in tortoiseshell and candy inspired shades.

Designed to provide a “modern take on classic brown,” each of the three Brown Obsessions Eyeshadow Palette features nine hues in four finishes, including soft matte shades and highlighting shimmers.

Taking their cues from the coffee-coloured sculpted-latex bodice tops, camel capes, and café con leche suede boots seen on the SS21 runways, each of the pocket-friendly palettes also features a hard shell for extra durability and a built-in mirror.

Commenting on the launch, Huda Beauty founder Huda Kattan said: “I’ve always been obsessed with the sultry look of tortoiseshell in fashion, so I’ve translated the shades from the iconic pattern into a series of three delicious eyeshadow palettes.”

Available in Toffee Brown, Caramel Brown and Chocolate Brown, the new Brown Obsessions palettes all feature highly-pigmented shades and textures allowing users to create an “endless array” of day and night looks.