Very launches new ‘Haus of Flamingo’ TV ad for AW24

Very has launched its latest ‘Haus of Flamingo’ TV adverting campaign, showcasing its new AW24 collection which focuses on three key trends: ‘Maximalism’, ‘Boho Femme’ – "with its ruffles, frills and shaggy furs" - and ‘Quiet Luxury’.

As per the SS24 campaign, the new ad has been developed by production company The Gate in collaboration with Very's in-house creative team. It was produced by RSA Films and directed by Tom Dream.

This time, the ‘Haus of Flamingo’ comes to life in a sophisticated country manor with a fun twist. It features a group of friends taking over the manor house, "transforming it with an abundance of pink, sparkle, and of course flamingo flourishes". A bemused butler watches on.

The autumn campaign features a hero 30" film, complemented with cut down versions, VOD and an extensive suite of social-first content.

Jessica Myers, Chief Marketing Officer at Very, said: "We're excited to welcome our customers back to the Haus of Flamingo for autumn, and to do so with a TV ad means we’re really making a statement.

"Our customers love fashion, but it can sometimes feel stifling and samey. This season, we're turning up the confidence, swagger, and sass to showcase our vibrant fashion offering to even more people in top autumn programming.

"We're bringing back the joy of self expression so our customers can let their inner flamingo shine with even more sparkle."

Charlotte Wolfenden, Managing Director at The Gate, added: "For autumn, we've evolved the Haus of Flamingo into a sophisticated country manor with a twist. It's a place where fashion meets fun, and everyone's invited to join the party.

"We've infused every corner with flamingo energy, transforming the traditional into something refreshingly bold and pink. It's fashion that doesn't take itself too seriously, but seriously delivers on style."

Additionally, the campaign includes a selection of bold and distinctive stills captured by photographer Micaela McLucas.

Demand for coats, knitwear and winter clothing steps up from August, with Very sales in heavy outerwear tripling, and sales in boots quadrupling.

The retailer’s customer insight also shows that the move to autumn is a key time for fashion, as customers’ start to think about their return to work, and new routines provide reasons to update their wardrobe.

Victoria Nelson, Head of Buying & Design at Very, said: "Striking coats feature heavily, in patterned or structured styles, as well as varying lengths - capturing the luxury and glamour of this season’s Maximalism trend. Classy pops of lace can be worn in unison with distressed PU biker jackets and chunky boots, adding some grunge to winter looks.

"In particular, dark wash denim is a trend we’ll be seeing a lot this season and is a simple way to elevate any look for autumn. The brand new Very collection includes a range of minimal options for customers to choose from."

The full AW24 collection will be available to shop online at Very, with styles launching from now through to December.