How Superdry returned to profit
Superdry has reported a return to profit for the year ending 26 April 2025, marking a significant milestone in its turnaround plan following a turbulent period of restructuring, delisting and leadership changes.
According to the company’s latest filing with Companies House, the retailer posted a statutory profit after tax of £50.5 million, compared with a loss of £67.7 million in the previous year. The result was driven by extensive cost-cutting measures and a tighter focus on profitable stores.
Group revenue, however, declined 23% to £374.6 million (compared to £488.6 million the year prior) due to the closure of 47 stores and the impact of reduced discounting.
Retail sales fell by 24% to £284.2 million, with ecommerce down 25% to £109 million. Meanwhile, Wholesale revenue also dropped 23% to £90.4 million. Despite this, gross margin improved by 3.2 percentage points to 58.2%.
Superdry attributed its turnaround to over £128 million in cost savings. This included a streamlined store portfolio, a new website launch and the consolidation of operations such as closing its Belgian distribution centre.
Adjusted profit before tax came in at £33.8 million, compared with a £48.3 million loss last year.
This followed the business delisting from the London Stock Exchange in July 2024 and re-registered as a private limited company in August 2025.
Julian Dunkerton, Chief Executive Officer, said: "FY25 has been a transformative year for Superdry. We have taken the tough but necessary decisions to reset the business, rebuild our margins, and restore financial stability.
"Our focus on design, quality, and sustainability is beginning to resonate again with customers. While the retail environment remains uncertain, we are emerging leaner, more disciplined, and better positioned to grow profitably."
Looking ahead, the company said the second year of its turnaround plan has got off to a strong start. Management continues to target medium-term revenue between £350 million and £450 million.
