How Samantha Cameron’s stylist is shaking up shopping

Isabel Spearman Samantha Cameron

Isabel Spearman wants customers at her pop-up Belgravia store to feel like they’re diving straight into an Instagram feed.

Specifically, her own: the fashion consultant, who worked as stylist to Samantha Cameron in Downing Street, is the brains behind cult Instagram account @DailyDressEdit: a colourful curation of favourite dresses she’s discovered from “beautiful, independent” brands online.

Read the full article on The Evening Standard.