How Paige is bringing alpine chic to city streets with retail-ready winter collection
Los Angeles-based lifestyle brand Paige has launched its Winter 2025 collection, marking a new chapter in the label’s move from a denim label into an all-encompassing lifestyle brand.
The collection 'A Season of Elevated Escapes' is designed not only to update wardrobes but also to deliver a commercial playbook for retailers navigating winter style.
For women, the collection balances urban glamour with mountain-inspired sophistication. Standout pieces such as the Chantal Jacket & Jannelle Skirt in Onyx Velvet and the Long Connery Coat in Dark Charcoal anchor the assortment. The introduction of the Sofia Jean, a mid-rise flare, refreshes Paige’s denim category.
For men, Paige channels retro Aspen nostalgia, split into Cabin Cosy and Rustic Essentials. The range of textured overshirts, pigment-dyed denim, and elevated knitwear - including the Kotoni Snap Collar Sweater and Rubino Leather Jacket.
Paige Adams-Geller, Co-Founder and Creative Director of Paige, told TheIndustry.fashion: "This Winter 2025 collection embodies the season of elevated escapes. As the weather grows colder and the days turn darker, the journey begins from glamorous city nights to serene alpine getaways. The collection is a celebration of urban elegance made effortlessly wearable.
"With fresh denim silhouettes and cosy luxury pieces, transforming the way we dress for cold weather. What sets this collection apart is its ability to fuse the sophistication of city chic with the ease of mountain luxury. With rich textures, bold tailoring, and a modern take on classic pieces, it transforms winter fashion into something glamorous. This collection is the ultimate wardrobe for those seeking both style and comfort in every setting this season."
