How fashion brands make the most of social media during LFW

Social media’s ever-growing importance isn’t something to be overlooked, especially in the realm of luxury fashion. By analysing their engagement rates on social, brands can harness business opportunities and appeal to a wider audience.

This all-important data, from engagement rates to follower count, can be used to highlight what does and doesn’t work for a brand’s audience in an effort to help boost business opportunities.

London Fashion Week is a key time to analyse what events and catwalks hit home, which is exactly what social media management platform Dash Hudson did during London Fashion Week earlier this month.

Dash Hudson is on a mission to "make every social post count". It supplies brands "everything they need to measure and monetise their video and photo performance on social media" by offering a solution to schedule, publish, analyse and predict success of social posts.

Engagement rates on Instagram measure the level of interaction between a brand and its audience, indicating content effectiveness and brand affinity. During London Fashion Week, the average engagement rate for the luxury industry was was 0.19%.

Instagram follower growth also demonstrates heightened interest in a brand's content and offerings, leading to increased visibility, influence and business opportunities. The average Instagram Growth Rate for the luxury industry during the reviewed period was 0.06%.

The five brands with the highest Instagram engagement during the latest edition of London Fashion Week include:

1. HARRI: 2.47% –– 1,200% above the industry average.
2. Marie Lueder: 1.82% –– 858% above the industry average.
3. Claudia Wang: 1.28% –– 574% above the industry average.
4. Qasimi: 0.25% –– 31% above the industry average.
5. Gieves London: –– 31% above the industry average.

The five brands with the highest Instagram follower growth during the latest edition of London Fashion Week include:

1. HARRI: 1.74% –– 2,800% above the industry average.
2. Charles Jeffery LoverBoy: 1.09% –– 1,717%% above the industry average.
3. Denzil Patrick: 0.84% –– 1,300% above the industry average.
4. Marie Leueder: 0.44% –– 633% above the industry average.
5. Qasimi: 0.42% –– 600% above the industry average.

 

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The top five Instagram posts during the latest edition of London Fashion Week, based on engagement rate, were from:

1. HARRI: 7.11% –– 3,642% above the industry average.
2. Alexander Roth: 3.89% –– 1,947% above the industry average.
3. HARRI: 3.74% –– 1868% above the industry average.
4. Marie Leuder: 1.86% –– 878% above the industry average.
5. Craig Green: 1.48% –– 678% above the industry average.

 

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According to the data collected, HARRI managed to find the sweet spot on social media topping the charts for all three categories.