House of Fraser: up to seven stores to become luxury mini-chain
The Guardian
08 May 2019
Mike Ashley is preparing to invest millions of pounds in turning up to seven of House of Fraser’s 50-plus stores into a new luxury mini-chain to be called Frasers.
The Sports Direct boss, whose retail group bought House of Fraser out of administration for £90m in August last year, has told suppliers he wants to divide the group into two divisions, with Frasers stocking more designer labels and House of Fraser catering to a more mass market audience.
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