House of Fraser: up to seven stores to become luxury mini-chain

House of Fraser
House of Fraser Oxford Street

Mike Ashley is preparing to invest millions of pounds in turning up to seven of House of Fraser’s 50-plus stores into a new luxury mini-chain to be called Frasers.

The Sports Direct boss, whose retail group bought House of Fraser out of administration for £90m in August last year, has told suppliers he wants to divide the group into two divisions, with Frasers stocking more designer labels and House of Fraser catering to a more mass market audience.

Read the full story on The Guardian.