House of Fraser has launched a new Beauty Event designed to drive Beauty Hall loyalty and uptake of its Recognition reward card.
The move comes in the week that stores re-opened following the easing of lockdown restrictions in England and Wales.
The in-store only event offers all new Recognition card holder 50% off across beauty.
The offer includes hundreds of beauty, skincare and fragrance products from iconic brands including Clarins, Estée Lauder, YSL and Clinique.
The event is running now until 9 May, with customers able to sign up to the Recognition loyalty scheme via the House of Fraser App, online and in-store.