House of CB heads to Liverpool for third UK store

British womenswear brand House of CB has signed for its second UK store outside of London on Peter’s Lane at Liverpool ONE shopping centre.

The 6,500 sq ft space follows on from the brand’s store opening at 225 Oxford Street in London in July 2024, which started out as a pop-up before turning permanent.

The news of the Liverpool opening also comes after last week’s announcement that House of CB is partnering with ASOS for the first time – launching with 60 styles including ‘glam’ maxi dresses, floral midi dresses and the brand’s corset silhouette.

With a large-scale online and social media presence, House of CB has become renowned for its versatile collections, feminine cuts and iconic hourglass silhouettes.

Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, said: "We curate a best of the best offer at Liverpool ONE, delivering an unrivalled blend of brands that responds to guest demand.

"Bringing with it an online follower base of millions, House of CB’s new store will provide just that, introducing its internationally acclaimed fashion to the city as it expands its presence in physical retail."

The signing of House of CB follows the earlier announcement that American womenswear brand Anthropologie, one of URBN's brands, is also gearing up to open a new 7,000 sq ft flagship store at Liverpool ONE this autumn – its first in the UK’s North West region.

The stores will join the recently opened UNIQLO store at the shopping centre, as well as Sephora and TFG London – both of which are opening this month.

Described as "a hotspot for formal pieces", House of CB will bring its occasion wear offer to Liverpool ONE - with a firm focus on race days, university events and weddings.