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Hotter Shoes announces new digital hub openings with Notcutts

Sophie Smith
08 June 2022

Unbound Group's Hotter Shoes is to open two new digital hubs with national garden centre Notcutts this month. 

The digital hubs will open at Notcutts Rivendell, Cheshire on 16 June and Notcutts Garden Pride, East Sussex on 30 June 2022.

The openings follow Hotter's ongoing partnership with Notcutts, established in 2021 with the opening of the brand's first digital hub at Notcutts Wheatcroft in Nottingham. The partnership is part of Hotter's strategy to develop its in-store presence with selected partners and provide a "high-quality" customer experience.

The new digital hubs will showcase the brand’s customised comfort products, which can be purchased in-store. The locations will also feature a digital kiosk, allowing customers to browse Hotter's full range and order directly from a distribution centre.

Utilising 3D footprint technology to deliver its precision fit experience, the digital kiosks use scanning technology to analyse foot shape, length and width. Hotter can then offer a digital shoe fitting service to customers in-store and at home.

Ian Watson, CEO of Unbound Group plc, said: “We are delighted to launch two new digital hubs, continuing our partnership with Notcutts and extending our successful digital footprint in the UK in line with our ‘right-sized’ store portfolio strategy and our repositioning as a digitally led business. Whilst we continue to invest in developing our digital channels and online shopping experience, investing in our in-store experience remains critical. It is important that we continue to deliver high-quality and bespoke in-person retail experiences for our customers.”

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