Home Grown launches first in-store pop-up at Size? on London’s Carnaby Street

British streetwear brand Home Grown has launched its first in-store pop-up at the Size? flagship store at 32-34 Carnaby Street in London, set to run for a month, though that could be extended by a week or two.

The “fully immersive retail environment”, located at the front of the ground floor of Size?, is designed to be more than just a shop, with the activation reflecting Home Grown’s commitment to its growing community and creativity within the industry.

The dedicated 400 sq ft space will act as a hub for the brand’s existing and new audiences, celebrating the SS26 season with curated product drops and “engaging retail experiences”.

There will be interactive brand activations, “community moments”, exclusive in-store discounts and limited-time offers, as well as special promotions designed to reward in-store visitors and a live Size?sessions event (with the date as yet unconfirmed).

For SS26, Home Grown has evolved its identity with a collection balancing everyday wearability with elevated, graphic-led design.

Crafted for warmer days and “lighter rotations”, the collection focuses on boxy silhouettes, breathable fabrics and versatile layering pieces. Graphic tees, statement outerwear and laid-back essentials sit at the core of the collection, designed with a focus on comfort, quality and individuality.

This season also sees a more refined approach to colour and texture, with washed tones, seasonal neutrals and considered prints coming together across the range.

Subtle branding sits alongside more expressive graphics, offering a mix of understated staples and standout pieces “that speak to different facets of street culture”.