Holli Rogers steps down as Browns CEO to focus on Farfetch role

Holli Rogers is to step down as CEO of Farfetch-owned luxury boutique Browns to focus on her role as chief brand officer at Farfetch.

The current chief operating officer Paul Brennan will assume the newly created role of managing director, overseeing the day-to-day operations from 1 April, while Rogers takes on the role of chair.

Paul Brennan

Rogers became CEO at Browns following its acquisition by online global fashion platform Farfetch in 2015. In her position as chair, she will continue to input on strategy and creative direction.

She was appointed chief brand officer at Farfetch in 2019. Prior to joining Browns she had been fashion buying director at Net-A-Porter and has previously held roles at Chanel and Neiman Marcus.

Browns celebrated its 50th anniversary last year and is set to move to a new townhouse location on Brook Street in London's Mayfair from its home for the past half-century on South Molton Street.

Rogers said: "I am incredibly proud of the work we achieved to date at Browns particularly as we look to the future with our pioneering approach that will culminate in the opening of Browns Brook Street, ushering in a fundamental shift in the way people shop. Although I am stepping away from the day to day, I will still be involved in the strategic and creative vision of the organisation.

"It’s a time of exciting transition and Paul will do a fantastic job at leading Browns into this next chapter bringing to life our collective vision for the Browns brand in a meaningful and authentic way.”

Brennan added: “I am extremely proud and excited to take on the role of Managing Director – we are a business built on values and our people and it is through our innovative approach to our buy, our retail concepts, our storytelling and more that I will continue to build on the Browns brand and ensure we are delivering a unique and exceptional experience that resonates with and for our customer.”