H&M's resale platform Sellpy launches app

Resale platform Sellpy has launched an app in both the Apple and Android stores to make sustainable shopping "easier than ever".

H&M Group began investing in Sellpy in 2015 through its investment arm CO:LAB, and became a majority shareholder in the business in 2019.

In February 2021 H&M Group expanded Sellpy's platform to the Netherlands and Austria, having originally launched in its home country of Sweden and later expanding to Germany.

Michael Arnör, Co-founder and CEO of Sellpy said: In order to empower everyone to live circular, we want to be able to meet our customers wherever they are. In our strivings to provide a seamless and friction free shopping experience, we are happy to offer this new touchpoint, where customers in all of our 24 markets can update their wardrobes and homes in a more sustainable way.

Max Frelén, Chief Product Officer of Sellpy added: We are really proud to now launch our e-commerce on both iOS and Android. While it currently covers the most crucial aspects of second-hand shopping, we are going to iterate on it over the coming months. We are planning to add more features step by step to make the shopping experience even better.