H&M vs Zara: who is winning the fast fashion war?

Zara’s store managers get regular calls from the headquarters in Spain, locally known as “la fabrica” (the factory), to ask them what sells and what doesn’t. The feedback is then used to design the products accordingly, with refreshed wares being made and delivered to shops in as little as a week.

Its lightning-quick product turnaround has kept the tills ringing at Zara’s owner Inditex, whose brands include Bershka, Massimo Dutti and Pull & Bear, since it overhauled its supply chain in the 1990s to make it more agile.

Read the full article on the Daily Telegraph.