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H&M unveils collaboration with 90’s skate brand No Fear

Tom Shearsmith
30 September 2021

H&M has unveiled its latest Autumn 2021 collection in partnership with 90's skate and streetwear brand No Fear and New York-based all-female skate crew The Skate Kitchen.

Founded in 1989, before reaching peak popularity in the 90’s and early 2000's, No Fear will relaunch on 14 October with a more inclusive approach. No Fear will also take on a more female perspective with the help of The Skate Kitchen, who feature as co-creators and stars of the new collection and campaign.

The Skate Kitchen comprises of Rachelle Vinberg, Ajani Russell, Ardelia “Dede” Lovelace, Moonbear, Brenn Lorenzo, and Jules Lorenzo. Together, they speak up for inclusion with the aim of a better and more equal world.

The collection plays with oversized and tight-fitting silhouettes through elevated basics and graphic illustrations, with 23 garments including oversized T-shirts, crop tops, shirts, sweatshirts, hoodies, knitwear, varsity jackets, tracksuits and joggers.

The collection also features 11 accessories, including bags, beanies, trainers, scarves and stickers. The main colour palette is vibrant green, black and white, while the co-created pieces with The Skate Kitchen feature a colour palette of beige, khaki brown, green and washed black.

No Fear // H&M

Hamish Morjaria, Head of Brand Partnerships and Licensing at No Fear, said: “It feels amazing to re-launch No Fear with the collaboration with H&M and co-create some pieces with The Skate Kitchen. We’re especially proud to add our voice to the next generation, encouraging them to be themselves and fight for what they believe in with a ‘No Fear’ ethos backing them up,”

Emily Björkeheim, H&M’s Head of Design for Divided, added: “We’re thrilled to be collaborating with No Fear and partnering with The Skate Kitchen for this confident, empowering collection. The silhouettes balance oversized with tighter fits, all with a relaxed, unisex vibe, while the graphic logos and subtle varsity touches are key. We hope that young people around the world take the message of this collaboration to heart — write your own rules and don’t let fear stand in the way of your dreams.”

Available from Thursday 14th of October, the No Fear x H&M collection will be available online and in stores worldwide.

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