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H&M to relocate in Belfast with “enhanced” Castle Street store

Tom Bottomley
16 May 2024

H&M’s flagship Belfast store is on the move from 171 Victoria Square to a new store on Castle Street, the city’s premium retail destination, with a "new, fresh interior look and feel for the brand".

The new 20,000 sq ft store, which will open in July 2024 and cover two floors , will offer the high street fashion retailer’s full mix of womenswear, menswear, kidswear and accessories, as well as self-service checkouts. There will also be "elevated trend-driven products and styles".

Klas Degeryd, Head of Expansion at H&M UK & Ireland, said: "We are delighted to be enhancing our presence in Belfast.

"New omnichannel services will offer customers more convenience, while an elevated interior design will enable them to shop our latest fashion collections and styles in a more curated and inspirational way."

With sustainability at the heart of its business model, H&M says it "continues to lead the transition to circular, climate positive fashion and homeware", values which will be "built into the foundation of the new store".

The news follows a number of recent openings for H&M, including a new store in Nottingham last month and the launch of its "elevated" concept store at 72 King's Road in London’s Chelsea earlier this year.

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