H&M has created a limited edition kids collection to support the WWF (World Wide Fund for Nature); 10% of all sales will be donated to the charity to protect animal species at risk.
The collection, which is available from today online and at H&M stores globally, is made from certified organic cotton and follows strict environmental and social criteria.
Featuring wildlife motifs, the collection includes printed jersey tops, jersey dresses, leggings, sweats, joggers, pyjamas and a set for babies comprising body suit, leggings and hat. Prices start from £5.99 for a top moving up to £14.99 for a sweatshirt dress.
H&M has been working with WWF for a number of years on issues such as water stewardship, climate action and sustainability.