H&M reveals store revamp at Merry Hill Shopping Centre

Global brand H&M has reopened its store at Merry Hill Shopping Centre following a redesign of its interior.

H&M’s expansion to a 26,000 sq ft unit will allow the brand to deliver an "enhanced retail experience" for its customers at Merry Hill.

With a refreshed interior design, it will continue to stock the brand’s popular categories of womenswear, menswear, and childrenswear. In addition to the new layout and design, there are also new services on offer, including click and collect lockers and self-service checkouts.

Chris Clare, Expansion Manager for H&M UK & Ireland, said: “We’re super excited to share our new Merry Hill store with our West Midlands customers who will enjoy our amazing concepts and services.

“Our wide-ranging assortment and the introduction of Kids and Click and Collect means we are offering our customers more options than ever. We cannot wait to welcome our Merry Hill customers to the store today!”

Founded in Sweeden in 1947, H&M opened its first UK store in 1976 and now boasts a portfolio of over 200 stores.

Alistair Winning, Asset Manager at Sovereign Centros, commented: “Merry Hill has seen some significant investment this year, and it is a sign of strength that a brand of H&M’s calibre has chosen to recommit to the destination with this brilliant and extensive refurbishment. We work hard with our tenants to deliver an enhanced customer experience, as we create a distinctive retail and leisure environment that people want to come back to time and time again.”

This news follows H&M’s relaunch of its flagship store at 324 Regent Street, which reopened with a revamped look on 24 November.